supplier information portal

Proudly serving New Zealanders for more than 80 years.

Countdown is one of New Zealand’s leading supermarket retailers, serving 2.7 million customers every week.

Countdown is committed to being cheaper everyday!

Partner with us to deliver for Kiwis.

Partner with us to deliver for Kiwi customers

Hello, I’m Natalie Davis, Managing Director of Woolworths New Zealand, Countdown, SuperValue and FreshChoice supermarkets.

We are focused on providing our customers with good food, good prices and genuine service in all of our stores, as well as providing convenient shopping options through online delivery and free pick up.  Our team of 18,000 Kiwis are here to help.

Right across New Zealand we partner with local suppliers, farmers and growers to provide products that are important to our customers.  Sourcing locally and working direct wherever we can means we have open and meaningful partnerships with suppliers for the long-term.

Our buying teams are here to help you connect to our supermarkets, and support you to realise the potential for your products to be included in our range. In particular, we are interested in products which provide our customers with better choices for themselves and our environment.   

On this website you’ll find information for both existing and potential supply partners.  We want to make it easy to work with us.

Natalie Davis


New Suppliers

We are always looking for new suppliers. If you would like to find out more about how to become a supplier to Countdown, please click below.

become a supplier

Existing Suppliers

Please visit Existing Suppliers  to keep up to date with the latest Countdown news and access resources you may require from time to time. Some quick links are listed below:

Woolworths Article Form (WAF)
Woolworths Price Form (WPF)
Woolworths New Article Form (WNAS)
Change your Company Details