supplier information portal

Proudly serving New Zealanders for more than 80 years.

Countdown is one of New Zealand’s leading supermarket retailers, serving 2.7 million customers every week.

Countdown is committed to being cheaper everyday!

Partner with us to deliver for Kiwis.

Hi, I’m Dave Chambers, Managing Director of Countdown.

Welcome to our Supplier Information Portal.

At Countdown, my focus is to provide our customers with a great range of quality products at competitive prices and an effortless shopping experience. We rely on our 4,000 partners to achieve this.

I am hugely excited to be leading our team of 18,000 to serve over two million customers each week. I remain committed to our price down strategy to ensure our customers pay the right price every day.

We manage over 2.7 million customer transactions per week, and Countdown provides suppliers with a fantastic opportunity to get great products in front of New Zealand consumers.

Our Merchandise and Category Management teams are here to help you connect to our supermarkets, and realise the possibilities for your products to be included in our product range.

This website is available to both existing and potential supply partners to make working with Countdown easier.

Please do not hesitate to contact us if you would like additional information or have suggestions on how we can improve this website – we’re always open to feedback!

We look forward to building our relationship with you and delivering the best to our customers.

Dave Chambers

New Suppliers

We are always looking for new suppliers. If you would like to find out more about how to become a supplier to Countdown, please click below.

become a supplier

Existing Suppliers

Please visit Existing Suppliers  to keep up to date with the latest Countdown news and access resources you may require from time to time. Some quick links are listed below:

Woolworths Article Form (WAF)
Woolworths Price Form (WPF)
Woolworths New Article Form (WNAS)
Change your Company Details