supplier information portal

Proudly serving New Zealanders for more than 90 years.

Countdown is New Zealand’s leading supermarket brand, serving more than 3 million customers every week.

Partner with us to deliver for Kiwis.

Kia ora, I’m Spencer Sonn, Managing Director of Woolworths New Zealand, best known for our Countdown, SuperValue and FreshChoice supermarkets throughout Aotearoa.  

More than three million Kiwis choose to shop with us every week, supported by our team of over 18,500 team members. We’re committed to providing our customers with the best possible shopping experience, whether that’s in-store or online, with great products and great prices.  We’re also deeply connected to our communities and committed to helping look after our people and planet.

Across the country we partner with New Zealand suppliers, farmers and growers to provide products that our customers love.  We’re proud of the positive working relationships we have with our supplier community, and whether we’ve worked with you for a few weeks or many years, we want to make sure that partnering with Woolworths New Zealand works well for both of us.

Our buying teams are here to help connect you to our supermarkets, and realise the full potential of your products.

On this website, you’ll find important information for our existing and potential supply partners. We want to make it easy for you to work with us. Have a look around and we look forward to hearing from you soon.

Ngā mihi nui,
Spencer Sonn




New Suppliers

We are always looking for new suppliers. If you would like to find out more about how to become a supplier to Countdown, please click below.

become a supplier

Existing Suppliers

Please use the "Get in Touch" option at the bottom of the page to Change your Company Details.