Submit your products

How and when to submit your products

We have specialised Category Management teams for each merchandise area. Use the Category Contact list below to make contact with the relevant Merchandise Manager.

Throughout the year we will review our range in some detail. Your Category Manager will give you guidance on the best time to submit your products to us for consideration. The best time to submit a new products is "as early as possible" but no later than eight weeks prior to the start of a Category Review.

Factors we will consider before adding a product to our range include anticipated sales and margin performance, market trends, and performance expectations compared to competing products in a category.


Show your products to our Category Managers and Buyers

Countdown has partnered with RangeMe, an online product discovery platform that’s designed to make it easier for retail buyers to find new and innovative consumer products.

The simple way to showcase your product to our buyers  

RangeMe is an online platform that makes it easier for us to discover new products.

How RangeMe works

  • Create a product profile The upload process will help you enter all the key info we need to see.
  • Your product is matched with the right category buyer Clever technology ensures you're not showcasing your range to the wrong person.      
  • Buyers review your productsYou will receive a notification once your product has been reviewed.    
Get Started  

Fast track your application

While our Category Review program highlights the best time to start talking with us, we also want to ensure our customers do not miss out on something new and exciting. If you believe you have a unique product (and there’s no competitor in sight) then we would like to fast-track you into our stores or websites. And we would like to hear from you NOW.....

Contact the relevant Category Manager