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Our Brands

We’re proud to have been serving New Zealanders for more than 80 years, and to serve over 2.7 million Kiwis each week through our supermarkets.

  • Countdown is one of New Zealand’s leading supermarket retailers with 184 stores nationwide, serving 2.7 million customers every week.

  • FreshChoice supermarkets are all locally owned and operated. Our supermarkets are served by local people. We are proud of being local and value being part of the local community.

  • SuperValue supermarkets are all locally owned and operated. Our supermarkets are served by local people. We are proud of being local and value being part of the local community.