The Countdown Egg Producer Programme for Free Range and Barn is our commitment to increase the supply available for Countdown stores and our customers. The programme has been in development for around 12 months and was launched to farmers in July 2016.
We understand that making a commitment to increase production of these eggs requires investment and takes time. This programme allows farmers to invest in producing additional capacity, knowing that Countdown will commit to retailing the eggs in future.
If a farmer is interested in the programme, we will ask them to submit a business plan that outlines investment figures and growth plans plus details of new or expanded farm locations. We will also ask for quality assurance plans to ensure animal welfare is a top priority. We can then develop a supplier partnership agreement.
Long-time Countdown free range and barn egg farmers Wholesome NZ, Otaika Valley, and Frenz have joined the Countdown Egg Producer Programme for Free Range and Barn since it first launched in July 2016.
If you’d like any further information about the programme or to find out how to sign up please email Nikhil Sawant, Merchandise Manager, Nikhil.Sawant@countdown.co.nz.